Habitat XR is an impact-led, multi award-winning production studio that looks like a conservation organization
Founded in 2014 and based in South Africa, our multi-disciplinary team has produced a large variety of immersive work in 19 countries across the world (and counting).
As a global pioneer in this niche for over a decade, we have been responsible for content and hardware projects ranging from pop-up VR fundraisers to designing and building permanent 360-degree projection theaters. We've given experiences to over 750,000 people, from Hollywood celebrities to rural communities in Zimbabwe.
Ulrico Grech-Cumbo is our CEO and Founder, describing himself as a conservationist, technologist and entrepreneur. Ulrico's education in Mechanical Engineering fostered a love for solving hard problems, while the privilege of travelling to the wild throughout his childhood sowed in him a deep curiosity for earth's other co-inhabitants.
"Habitat XR was founded because I felt absolutely no fulfillment from the work I was doing before. Converging my passions for nature and technology, and building a team of likeminded people, has been the greatest honor of my life."
Ulrico has won several notable awards including being listed by FastCompany Magazine as one of their "Most Creative People in Business" and winning the Technology category in the 40 Under 40 South Africa Awards.
